Ivarra story :
Ivarra Couture was born as an initiation (by us, two sisters : Charu and Anushka) into a journey of a lifetime with financial independence and freedom that also honors our feminine essence without making us feel burnt out. As we started reclaiming our feminine power, our vision evolved.
We now want to build something bigger than a brand - we want to build a community of women with the mission to empower and inspire them to step into their feminine power too. That's when our Saree Movement started.
The name Ivarra (meaning: gift of God) came to us much before the beginning of this calling. It’s as if the universe was always nudging us in the direction of bringing beauty and purpose together, and what better way to do so than a Saree.
At Ivarra, we are deeply exploring the feminine archetypes associated with the four seasons of a woman’s body and menstrual cycle and that's what our collections are based on too.
THE WILD WOMAN | THE WISE WOMAN | THE MAIDEN | THE LOVER
Our Sarees, hand embroidered by local artisans are made with just one intention - to honor women in all their phases and seasons. To honor women for their unapologetic self-expression and nudge them to become the creators of their own life.
Meet the sister duo :
Charu Gupta
Like most teenagers, Charu felt stuck with conventional options to choose from after school and since many were pursuing engineering, she went for architecture on her parents’ suggestion. From surviving architecture days to experimenting as a makeup artist after college to joining her family business of saree manufacturing for 1.5 years something always felt missing. She didn’t feel fulfilled and excited about work.
Who knew all these things were finally leading her to Ivarra : While she might not have felt a complete connection with the manufacturing business, she did connect with the product quite well (hand embroidered sarees). She could see her journey of exploring creativity and community building during college and exploring beauty and self-expression through makeup and clothing was converging to create a brand that is deeply connected to her customers.
A brand where her customers care about her as much as she cares about them. They know who is behind Ivarra, how they think and how they relate to sarees.
She is now passionate about building a community of sisters. A safe space for women to feel heard. A space where they don’t just buy a product from her, but they also invest in themselves through it. She wants her saree to be a way women express love to themselves because she truly believes that its high time that women started loving themselves oh so fully. She wants to empower women to see the magic within.
She is someone who believes in magic and makes things happen. She is a mother birthing new ideas, creating projects and a fierce protector fully dedicated to provide for her brand. She is not here to hustle, she is here to bring the power of her presence and build genuine connections while also building wealth.
Anushka Gupta
Anushka was very involved in her family business from a very young age, as early as fourth grade. She always saw her mom helping with the business and felt keen to learn more about it too. She has been helping her parents with their retail store ever since the fourth grade - managing small sales and money, learning how to run a store - involving herself with the staff, stock, etc.
When it came to selecting her college after school, she was quite clear about pursuing a degree in business to eventually join her family’s business. And, so she opted for BBA from Narsee Monjee, Mumbai.
Being a business brainiac she is , Anushka believes in the logical side of running a business rather than collecting degrees. When her sister started building Ivarra she found it very very interesting, and it fascinated her to the core. Charu often seeked her opinions and guidance on the business side of things, and one day, when she asked her to join in on this amazing journey, she knew it was a heartfelt yes!
She loves bringing her magic and math to the mission they are building together. Her qualities and expertise differ from that of Charu which makes her even more excited to bring them to Ivarra.
She loves handling the masculine energetics of the business - structures, operations, financing and vendor management. She has a knack for all things systematic and organized. Her best quality - she brings the street smart into the business and knows how to command the room with her leadership. She is a total boss babe here to take Ivarra to the heights of success and stability as it empowers and inspires more women to reclaim their power.